Buick
Now Is Exceptional
Now is exceptional
That bottle of fine wine "aging" on your top shelf. (Hint: it was already aged.)
The outfit waiting patiently for the perfect event. Any year now.
That vacation that still lives—eternally—in the group chat.
Why do we save the good stuff for “someday”
when life is happening now?
That question sparked the platform for Buick’s 2025 brand relaunch: Now is exceptional.
A declaration that enjoyment shouldn’t be delayed.
Featuring an all-new lineup, the campaign put the vehicles—and their exceptional design—into the spotlight, proving that some luxuries don’t have to wait.
Because if not now… then when?
