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Joey Johnson and Shelby Tamura, creative directors at Mother LA, speak to LBB’s Addison Capper about the magnetic force of their similarly ‘weird and dark’ sense of humour.

#fff

Joey Johnson and Shelby Tamura love making work that makes people say, ‘what the f*** I love that’.


The creative duo – affably now known as Jelby – first met in 2021 while working on the Coors Light account at DDB Chicago before joining forces with Mother LA as creative directors. They shared a similarly ‘weird and dark’ sense of humour and were into a lot of the same shows, movies, creative work, Pokémon cards, and, importantly, found themselves challenging a similar set of ideals within the industry.

News. Just for Fun

Jelby Make Work That’ll Make You Say, ‘What the F*** I Love That’