Postmates
When All You Can Food Is Think About
When All You Can Food Is Think About
A showcase of the power of cravings Postmates delivers
Simon Bruyn, executive creative director, Mother LA: "We wanted to break advertising to advertise what makes Postmates so special. Our goal has been to surprise people with cravings. It's the more human rationale for why we decide to eat what we eat. This campaign hits right at the heart of advertising itself to deliver that point, with a special nod to our home here in L.A."
The campaign subverts tropes of traditional media to show the power cravings hold over the present moment. Each trope was carefully selected to represent the type of communications and culture familiar to Los Angeles - 1-800-lawyer billboards, wellness brands and dating apps.
The illusion of cravings was also carried into the real world, turning an Echo Park pond boat into a Rotisserie Chicken Boat and replacing a car in West Hollywood with a piece of sushi. Read more about this activation in Adweek.
As a challenger brand in the category, this campaign helped Postmates keep its spot as the most culturally attuned delivery app in Los Angeles among competitors.
Read more about it in AdAge / Adweek / Muse by Clio
