Client News

LinkedIn

Instagram

Terms of Use

Privacy & Cookie Policy

Footer Links

We’re thrilled that Mother was part of one of the hottest pitches of the year and has been awarded GM’s Buick account.


#fff

From the start of the pitch process, we shared a similar energy, ambition and collaborative spirit with the Buick team. Together, we hope to create a fresh and vibrant platform for a fast-growing brand that operates by a different marketing playbook and exudes a deserved confidence in its vehicles. It feels like an assignment was made for Mother. Read what 

General Motors Adds Mother in LA to Creative Roster

Ryan Dickerson, who recently took over marketing for the chain, describes its new marketing approach, including appealing to price-sensitive consumers.

Inspire late last year announced Dickerson’s promotion to Sonic CMO. He had served as VP for retail and e-commerce in Inspire’s Commercial Group. Ad Age recently caught up with Dickerson to learn how Sonic is speaking to a wide range of consumers, why the chain stayed with Mother after conducting an agency review last year and how the relaunch may change the brand’s media mix. Read the interview with 

Sonic CMO on its new campaign, changing media approach and why it stuck with Mother

, “Sonic Drive-In has retained Mother as its creative agency of record following a review first reported in July.” Welcome back home, Sonic.

We retained Sonic. Ad Age reported, “Sonic Drive-In has retained Mother as its creative agency of record following a review first reported in July.” Told you! Welcome back home, Sonic.

News. Client News

General Motors Adds Mother in LA to Creative Roster

Sonic CMO on its new campaign, changing media approach and why it stuck with Mother

Sonic Retains Mother as Lead Creative Agency