Client News
Sonic CMO on its new campaign, changing media approach and why it stuck with Mother
6.3.24
Inspire late last year announced Dickerson’s promotion to Sonic CMO. He had served as VP for retail and e-commerce in Inspire’s Commercial Group. Ad Age recently caught up with Dickerson to learn how Sonic is speaking to a wide range of consumers, why the chain stayed with Mother after conducting an agency review last year and how the relaunch may change the brand’s media mix. Read the interview with Ad Age here.